"I started Muscari in 2022 after working closely with financial firms and seeing first-hand what most agencies get wrong. One of my earliest and most formative partnerships was with Featherstone Partners (Wealth Management) - a client I still work with today.

That experience showed me the power of deep industry understanding and consistent, face-to-face collaboration. I visited them weekly, acting as a true extension of their team, and saw just how much more effective marketing can be when it’s built on trust and focus.

I have also worked across a range of industries - from running a D2C fitness subscription box brand to managing marketing for B2B companies in oil & gas and manufacturing. These experiences have given me a solid foundation, but the financial space is where I found the most impact and alignment. That’s why we’ve chosen to stay narrow in our focus - committed to doing our best work for a specific sector, rather than trying to be everything to everyone."